About Buying Traffic
From:
The Tavern of the Seas
Dear Friend & Subscriber,
Let’s talk about paid website advertising.
Just hours ago I ran across an innocent question on a very popular marketing forum.
I’m going to reprint a copy of my response to the poster’s question below. That question being:
“Can somebody who knows,
tell me a little about
buying traffic? pros, cons?
Where do people who offer to
sell traffic actually get it?
Cheers.”
There were quite a few replies along the lines of “buying traffic is a real waste of time” which prompted me to bring out the hammer and drive home the “buying traffic” nail.
It went a little something like this…
I’m of the personal opinion that buying traffic is the best darn thing you can do for your business if you’re just getting started. Here’s why…
- You’ll realize that you’re sales pitch probably isn’t as good as you thought it was
- You’ll be able to find that out quickly (probably overnight and usually within a week)
- You won’t waste weeks with articles, SEO, tweets and slaps only to find out that you’re offer isn’t good enough.
- It’s easy to test, tweak and re-deploy with paid traffic until you get a winner (or realize that you need to ditch the project and try something different)
The key here is (of course) to be buying real traffic and not “hits” or “wholesale traffic packages” …etc. All of that is basically just bots and scripts to push up your site stats. Utter rubbish.
But if you can find real traffic (like PPC, PPV or even PTC traffic) cheaply then you should definitely make full use of it. (Never risk more than you can spare to lose. It doesn’t take much to test though. You only need a few hundred visitors before you should be able to tell if your offer is working or not.)
Why? Because paid traffic is scalable and if you can find just ONE offer that converts you’re better off than 90% of the free traffic crowd (and that includes the social media freaks).
And now let me drop
even more wisdom on you…
Do you know the main reason why most people lose money when buying paid traffic?
*tick – tock – tick -tock*
Because they already have an offer (product or service) that they want to sell to those visitors. (I know I’m going to regret sharing all this good stuff for free.)
If you’re going to buy traffic, then you FIRST need to do 2 things:
- Find out exactly where the traffic is coming from (is it PPC, PPV, PTC or whatever)
- Once you know the “type” of traffic you’ll be receiving (what they’re interested in, what frame of mind will they be in when they arrive at your website) you need to create an offer specifically for that traffic source!
There are specific types of products and opt-in offers that will appeal to CPV traffic that probably wont appeal to PTC traffic and-so-on, and-so-forth.
** Oh, one last thing; another reason why so few people have any success with paid traffic is because they’re trying to sell something that they probably couldn’t even give away for free.
This is a copywriting problem more than anything else. Here’s a tip; Take whatever sales letter you have (for whatever product you’re currently selling) and remove the “Order” button (I’m serious as a heart attack) and see if you can get people to give you their name and email address for the product your offering.
If you can’t get a decent opt-in rate then 9-out-of-10 times it’s because your offer stinks. (I never said your product — I said your offer) Rewrite your offer until you get numbers showing that people actually want what you’ve got before you put back your order button.
Now go out there and make me proud!
Sincerely,
Marvin G. Haycock
“The Golden Boy of the Interwebz”
P.S. If you’ve ever complained about not being able to afford to pay for traffic, I’ve got a question: DO YOU HAVE A PENNY? ‘Cuz if you do, it can get you 2 visitors. Real visitors. Yep… 200 clicks for a dollar, 2,000 for $10… You get the point. 99.9% of online marketers have no clue about this but that’s why you read this newsletter, right? To get the insider-edge. There’s literally billions (with a “b”) of clicks available when you know how.
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